about
Let’s rewind. When I was eight years old, I received the most excellent birthday gift. A large box of random arts & craft objects. The catch? No instruction manual. Some may have been intimidated or overwhelmed by the feathers, mosaic tiles, buttons, yarn, shells, pipe cleaners and glitter, but I just dug right in. Challenge accepted. That’s where the passion started - I love bringing ideas to life.
Let’s fast forward. For the last 13 years, I built my career as an Art Director working at small agencies. Whether it was helping a brand find their voice or reinvent themselves - I executed a slew of print, TV and digital campaigns. In my last role, I managed a team of creatives to execute experiential campaigns, from interactive storefront activations to large scale projections. The mediums were different, but the game always remained the same, to create brand experiences that make consumers stop, engage, talk and share.
Let’s press play. I'm a versatile and strategic-thinking Creative Director. Always up for a challenge, I’m enthusiastic and self-motivated when problem solving around any medium. I'm a dedicated leader who has built supportive environments that bring out the best in the creative team by providing guidance and inspiration. I believe in effective communication and playing well with others. I never take myself too seriously and witty banter is always encouraged.