RITA’S Italian Ice
Rita’s Italian Ice needed to develop a brand experience to differentiate it from other frozen treat options and connect with a millennial customer base. With it's wide menu featuring more than just ice, the solution was simple. By educating guests on how to “Layer It, Blend It and Drink It”, we created colorful content that became the cornerstone of all integrated communication. The campaign showcased Rita's confidently quirky brand voice in a variety of executions: In-store POP, franchise collateral kits, print ads, posters, flyers, direct mailers, traditional & digital menu displays, static banners & social media posts.
CLIENT: Rita's Italian Ice
COPYWRITER: Dimitri Vallis
ROLES: Art Direction, Strategy, Production Team Supervisor
