SAMSUNG

For the coast-to-coast celebration of Samsung’s Galaxy S8 release, Samsung was looking to dominate the Santa Monica 3rd Street Promenade with their Unbox Your Phone campaign. Through projection mapping effects, Pearl transformed the lofty Santa Monica Clock Tower into a massive whale tank. Bringing to life the campaign’s whale and scuba diver, consumers marvelled at the behemoth whale swimming overhead for an infinitely amazing experience.

CLIENT: Samsung
PARTNERS: Starcom & R/GA

ROLES: Art Direction