HERSHEY'S
Looking to spread happy vibes to thousands of consumers, Hershey’s took over the Times Square subway station. Pearl Media knew exactly how to help. With five massive interactive digital displays, Hershey’s engaged consumers with a fun photo overlay experience. The photo was traded in at the Hershey’s Times Square retail store for a print out and free candy bar. Talk about a sweet commute!
CLIENT: Hershey’s
PARTNERS: Arnold Worldwide, Rapport, UMWW
ROLES: Art Direction, Interface Design